How We Made LogDog’s Traffic Explode By 700% Using Inbound Marketing & SEO
Since LogDog has been with us, their app has been downloaded over 200,000 times and they are currently only on Android!
You may have run into our recent post at Forbes magazine about how smart, content-based SEO can get startups eventually funded.
First of all, let’s come clear; for some startups SEO is irrelevant. Some startups are “backstage” and have a generic one-pager as the face of their company. Other startups are too young and short-sighted for SEO, and they go after the quick wins; spending as much as possible on paid and social traffic – which if done right is perfectly okay.
But there isn’t any doubt, that before launching any crazy growth hacking strategies, a long-term startups’ most basic need is a good website with an uprising trend in organic traffic. From there, you can raise more funds, A/B test your conversion rates and much more fun.
LogDog & Us
If you haven’t heard of LogDog then your Gmail, Facebook, LinkedIn or one of other social media accounts are at risk. Founded 2 years ago, LogDog has raised 3.5 million USD in funding, and has already started to break the anti-hacking protection market.
LogDog were introduced to us by a fellow startup who resided in the same startup hub as they did – a startup hub in Tel Aviv which we have already helped over half of its residents.
Like most startups LogDog wanted more organic traffic, which is just the request that gets Ranky’s engines running.
Before diving into our action items, let’s look at the results of the first 6 months of our white-hat SEO work; in just the first few months we have increased the organic sessions by 700% and overall non paid traffic by 111%.
Which in turn increased average monthly downloads by 29%!
While most of our actual steps taken remain confidential for our clients to enjoy, here are the main steps we took when approaching LogDog’s organic traffic. (hint: there’s great SEO involved – but not only!)
The basic step for every fruitful SEO work, is the keyword research with focus on long-tail keywords. Most startups keep re-inventing industries, and it’s hard to focus on the same generic terms all the time. So what we did here, is focus on the long-tail keywords that we think will drive LogDog’s potential users.
We researched the industry, competitors and potential users, and came up for a great keyword list on which we decided to focus. We used tools you can use too, like Ubersuggest for long-tail ideas and BuzzSumo for finding topics that already went viral in their industry.
We were confident enough to even compete with Google on specific keywords. Who would’ve thought we could outrank Google on keywords such as “Gmail hacked” or “My Gmail was hacked”? for a few good months, we were #1 for those terms while Google’s support forums were just below us.
Just with every startup who hadn’t performed any type of SEO before, a lot of the Meta Titles and Descriptions were missing.
We used WebmasterTools and Screaming Frog to extract those pages who needed to be optimized using the Keyword research from step #1.
Link Optimization is usually something that needs an artist not a scientist. Each niche has its own “je ne sais quoi” when it comes to what needs to happen.
Links within the site should not only point to supporting articles off site but also there should be content that is internally linked. We optimized the content within LogDog’s website and blog, adding internal links that helped Google realize which pages are most important, and the search terms they are focused on.
While we don’t go and “build links” and it’s basically everything that is wrong with modern SEO, we did find some high quality submissions that collect the best startups of different industries, and got LogDog accepted there.
We made sure these submissions are relevant, have traffic (according to SimilarWeb) and a high domain authority (according to OpenSiteExplorer).
A Large part of LogDog’s audience comes from their Blog. Most clients don’t get how this is a lead builder, but a short explanation convinced LogDog to focus the blog on our long-tail Keyword strategy.
When they want to write their own non-SEO posts, which is highly welcomed as we are serious believers of real-company-stuff in a startup’s blog, we still tweaked the content so it will be optimized and drive in as much organic traffic as possible.
Yeah, Reddit! We use reddit all the time to get more eyeballs for our clients content, but this time it just went through the roof.
Our tip: be very very careful of Reddit admins. Don’t use Reddit for spamming backlinks back at your website; they’ll make you vanish to thin air. Instead, donate your time and efforts to the community as much as possible, while gaining karma points. Then, you can try and discuss your own content, but make sure it’s a super quality content that benefits their communities.
We researched through Quora and gathered the most high-end professional questions people were asking, that has to do with online security. We worked with LogDog’s expert team on the best answers possible, and the engagement was mind blowing!
Our tip: don’t just “build links” in Quora. Really help people out, encourage them to upvote and follow your profile. The long term results are much, much more profitable.
While most of Ranky team are veteran ProductHunters and have access to submit the best products they run into, it’s up to the ProductHunt moderators to decide which products get listed on the homepage.
We helped LogDog get their foot in the door, as since they are indeed an awesome B2C app, they were spotted by one of ProductHunter’s admins and were featured on the homepage!
The results, you ask?
We don’t want to toot our own horn but since LogDog has been with us, their app has been downloaded over 200,000 times and they are currently only on android (OCT 2015).
Is your startup ready to see its traffic graphs exploding through the roof? If you think so, reach out.