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Roberta Rottigni

Recent Posts by Roberta Rottigni:

What Is Thought Leadership and How It Can Help Your Business

The powerful role that content plays in any digital marketing strategy is something we keep hearing about over and over. What many still don’t know, though, is that content marketing is a very wide term that includes many different facets and approaches.

Topics: content marketing content marketing for startups content marketing guide content marketing strategy content strategy for startups startup marketing Startup Content Marketing B2B Content Marketing Digital Marketing Digital Marketing Services Digital Marketing Agency Startups Digital Marketing Startups B2B Business Owners

7 Best CRO Practices

If you are trying to increase the number of visitors on your website and you rely on a solid digital marketing strategy, you’re probably familiar with the acronym ‘CRO’ - which stands for Conversion rate optimization. Conversion rate optimization is a standardized process that allows you to increase the percentage of relevant users on your site. A relevant user is one that takes any desired action on the site, such as filling out a form or becoming an actual customer.

Topics: CRO Conversion Rate Optimization

Lead Generation: Best Strategies and Channels for B2B Companies

If you’re a B2B company trying to increase the number of leads on your website, you have surely heard that a lead generation campaign is the fastest and most effective strategy at your disposal. However, although there’s some truth in it, this definition is too broad and general, especially for someone who has no experience in the field.

Topics: B2B Lead Generation