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4 Ways To Optimize Your About Us Page

In this digital and competitive age, not pouring a lot of time and resources into developing your online presence is a huge mistake.

Your brand must be doing all in its power to be seen, heard, liked, and, most importantly, remembered. Luckily, many inbound marketing tactics can help your business accomplish this, one of them being the often overlooked but equally significant, About Us page.

Frequently visited by potential customers, the SEO About Us page is an opportunity for you to showcase your business, how you can solve user pain points, and why they should turn to you and trust you.

So, how do you go about writing the content for this page?

It may seem straightforward, but it's far from it. After all, there’s a fine line between selling yourself and coming across as arrogant.

Writing an effective SEO About Us page, that is, one that provides users with insight into your values, story, individuality, and purpose while maintaining the human touch, is easier said than done.

So, how do you strike the right balance?

We've put together some of the steps to create a successful About Us page that'll make sure users keep coming back for more. Let's dive in.

Topics: About us Optimize B2B Website

Take This Quiz and Find Out What Digital Marketing Services Should You Focus on During Times of Crisis

Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online.

This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead. 

Topics: Startups B2B Website Lead Generation CRO Business Owners Small Business

What Is Thought Leadership and How It Can Help Your Business

The powerful role that content plays in any digital marketing strategy is something we keep hearing about over and over. What many still don’t know, though, is that content marketing is a very wide term that includes many different facets and approaches.

Topics: content marketing content marketing for startups content marketing guide content marketing strategy content strategy for startups startup marketing Startup Content Marketing B2B Content Marketing Digital Marketing Digital Marketing Services Digital Marketing Agency Startups Digital Marketing Startups B2B Business Owners