Startup Marketing Made Perfect With Ranky

Are you seeking low-cost, high-impact advertising options?

In this day and age, who isn't?

With the fierce competition and the need to retain audience attention, investing in PPC, or Pay-Per-Click, is a logical step.

Yet, not all businesses that invest reap the many benefits of PPC, that is, a 200% increase in ROI, 65% additional ad clicks, an 80% increase in brand awareness, and so on.

Which leads you to a crossroads: stop investing or keep pushing forwards.

Before you throw in the towel, we want to help you smash your goals and put your brand in front of millions of internet users.

With a proven track record for success, PPC marketing is an effective tool for driving instant traffic and potential conversions.

Like many other marketing tactics, PPC takes trial and error. Many mistakes could be killing your PPC conversions. To help, we've broken down what to avoid, easy fixes you can perform, and our tips for increasing your PPC leads. Let's dive in!

The beauty of digital marketing is that it’s an effective solution for businesses of any size in any industry. Small businesses, startups, B2B companies, brick-and-mortar stores, freelance gigs, and just about anyone can benefit from digital marketing to help establish themselves in their field.

No matter whether you want to attribute the rise of cyber security companies in the market to the growing instances of cybercrime, the disruption the coronavirus pandemic caused, or the sheer number of interconnected devices, there's no denying that the cyber security industry has grown, immensely - and it doesn't seem to be slowing down any time soon.

In fact, Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent per year over the next five years, reaching $10.5 trillion by 2025. Crazy, right? So, it makes sense that they also predicted global cybersecurity expenditures to grow to $458.9 billion in 2025.

But, what do these numbers mean for your cybersecurity company? Well, simply put, you now have many more companies to contend with. 

Here at Ranky, we’ve worked with a range of cybersecurity clients, from the leading security orchestration platform Siemplify to the automotive cybersecurity platform Karamba Security. So, we know a thing or two about helping your company stand out with our stellar tailored cyber security marketing strategies.

While our favorite digital marketing tricks and strategies can be applied to any industry, they’re especially important for cyber security companies, which need to establish a strong sense of trust within their customers. With that in mind, here are some tips to help you better address the marketing needs of your cyber security company :