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UTM Parameters: The Key to Unlocking Performance Metrics

UTM, an acronym for Urchin Tracking Module, is a parameter that allows you to accurately track traffic from outside sources, making them extremely useful when it comes to tracking the success of your digital marketing campaigns. 

Topics: Digital Marketing Optimize Traffic Performance

Marketing Automation 101: Why You Should Invest Now

You’ve probably heard the term ‘marketing automation’ thrown around a lot, not to mention its big promises of more leads, conversion, sales, and growth - and for good reason!  

Topics: Guides Digital Marketing Performance