As of 2022, there are 4.74 billion active social media users around the world, equating to 59.3 percent of the total global population. With this vast network of people at your fingertips, it’d be a shame not to tap into social media marketing’s power and reap the remarkable benefits it has to offer, including generating awareness, leads, engagement, boosting retention, traffic, ROI, and more.
Clearly, its power has no bounds. And therefore, social media marketing should be an integral part of your digital marketing strategy.
