Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online.
This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead.
