What is Content Marketing?
Content marketing is the creation of written material designed to drive customers to your brand and establish your company as a leading voice in the industry. Rather than explicitly pitching to your customers, content marketing takes a customer-centric approach, distributing valuable, engaging, and relevant content to address customer pain points and stimulate the interest of your target audience.
Content marketing is a key component of inbound marketing because it’s about letting your customers find you. Ranky’s content marketing team is committed to bringing you informative, quality content that will help you increase brand awareness and drive leads.