Startup Marketing Made Perfect With Ranky

Last month’s scandal brought to light by Cambridge Analytica whistleblower Christopher Wylie, has raised doubts over Facebook’s ability to protect its users’ data. The firm, where the former Trump aide Stephen K. Bannon was a board member, is accused to have improperly obtained data and to have used these data for political purposes. The first information reported that around 50 million users had been affected by the illicit data gathering and exploitation but the number has soon grown to 87 million.

As the food industry expands, technology is already starting to influence food production, patterns of consumption and distribution circuits. Startups have quickly jumped on the food-tech bandwagon, transforming the dynamics of the food sector.

Here at Ranky, we’ve worked with a range of cybersecurity clients, from the leading security orchestration platform Siemplify to the automotive cybersecurity platform Karamba Security. While our favorite digital marketing strategies can be applied to any industry, they’re especially important for cybersecurity companies, which need to establish a strong sense of trust within their customers.  With that in mind, here are some tips to help you better address the marketing needs of your cybersecurity company: