Startup Marketing Made Perfect With Ranky

The Rise of Food-Tech Startups and How Digital Marketing Comes into Play

Have you noticed a huge change in the way we produce, process, distribute, and consume food? Our food consumption habits have been completely shaken up due to the coronavirus pandemic. But, that's not the only reason for the huge market shift, the emergence of new technologies, innovative startups, and a boom in eCommerce has also played a huge role in rapid growth. 

In fact, according to Emergen research experts, the anticipated growth rate will take the food tech market size to a value of $342 billion by 2027! So, while more and more food tech companies jump on this growth bandwagon and aim to stand out and make a difference, what can you do to ensure your company doesn't fall behind?

It's simple; invest resources in digital marketing. 

Topics: content marketing Social Media Startups Digital Marketing food-tech

4 Digital Marketing Strategies for Your Cybersecurity Company

No matter whether you want to attribute the rise of cyber security companies in the market to the growing instances of cybercrime, the disruption the coronavirus pandemic caused, or the sheer number of interconnected devices, there's no denying that the cyber security industry has grown, immensely - and it doesn't seem to be slowing down any time soon.

In fact, Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent per year over the next five years, reaching $10.5 trillion by 2025. Crazy, right? So, it makes sense that they also predicted global cybersecurity expenditures to grow to $458.9 billion in 2025.

But, what do these numbers mean for your cybersecurity company? Well, simply put, you now have many more companies to contend with. 

Here at Ranky, we’ve worked with a range of cybersecurity clients, from the leading security orchestration platform Siemplify to the automotive cybersecurity platform Karamba Security. So, we know a thing or two about helping your company stand out with our stellar tailored cyber security marketing strategies.

While our favorite digital marketing tricks and strategies can be applied to any industry, they’re especially important for cyber security companies, which need to establish a strong sense of trust within their customers. With that in mind, here are some tips to help you better address the marketing needs of your cyber security company :

Topics: Startup Content Marketing Inbound marketing Inbound Marketing Strategy Digital Marketing Agency Startups Digital Marketing Cybersecurity Cyber security

4 Ways Risk Management Plans Can Help Your Marketing Strategy

You have crafted a comprehensive marketing plan, marshaled your team, and are ready to hit the ground running. But will your marketing efforts succeed? The answer depends on how prepared you are to identify and defeat the risks that you will encounter when executing your strategy. 

Topics: startup marketing Digital Marketing Services Startups Digital Marketing In-House Marketing Team Website Business Owners Small Business