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Here’s Why Your PPC Leads Are Not Converting

Are you seeking low-cost, high-impact advertising options?

In this day and age, who isn't?

With the fierce competition and the need to retain audience attention, investing in PPC, or Pay-Per-Click, is a logical step.

Yet, not all businesses that invest reap the many benefits of PPC, that is, a 200% increase in ROI, 65% additional ad clicks, an 80% increase in brand awareness, and so on.

Which leads you to a crossroads: stop investing or keep pushing forwards.

Before you throw in the towel, we want to help you smash your goals and put your brand in front of millions of internet users.

With a proven track record for success, PPC marketing is an effective tool for driving instant traffic and potential conversions.

Like many other marketing tactics, PPC takes trial and error. Many mistakes could be killing your PPC conversions. To help, we've broken down what to avoid, easy fixes you can perform, and our tips for increasing your PPC leads. Let's dive in!

Topics: PPC Digital Marketing Agency Optimize Lead Generation

4 Ways To Optimize Your About Us Page

In this digital and competitive age, not pouring a lot of time and resources into developing your online presence is a huge mistake.

Your brand must be doing all in its power to be seen, heard, liked, and, most importantly, remembered. Luckily, many inbound marketing tactics can help your business accomplish this, one of them being the often overlooked but equally significant, About Us page.

Frequently visited by potential customers, the SEO About Us page is an opportunity for you to showcase your business, how you can solve user pain points, and why they should turn to you and trust you.

So, how do you go about writing the content for this page?

It may seem straightforward, but it's far from it. After all, there’s a fine line between selling yourself and coming across as arrogant.

Writing an effective SEO About Us page, that is, one that provides users with insight into your values, story, individuality, and purpose while maintaining the human touch, is easier said than done.

So, how do you strike the right balance?

We've put together some of the steps to create a successful About Us page that'll make sure users keep coming back for more. Let's dive in.

Topics: About us Optimize B2B Website

UTM Parameters: The Key to Unlocking Performance Metrics

UTM, an acronym for Urchin Tracking Module, is a parameter that allows you to accurately track traffic from outside sources, making them extremely useful when it comes to tracking the success of your digital marketing campaigns. 

Topics: Digital Marketing Optimize Traffic Performance