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The Latest PPC Trends and Stats [Infographic]

If you run a business, you prbably know that the best way to attract new customers is showcasing your brand online. However, considering the vast amount of websites out there, making yours stand out can be quite challenging.

To ensure your site appears among the top Google search results, you can either attract organic traffic through SEO or rely on PPC for paid campaigns.

If you wish to employ an effective PPC strategy, it's essential you become familiar with the latest trends in the industry. Check out this insightful infographic and learn how to design a PPC ad, expected ROI, and much more.

Topics: Guides how to start your startup PPC Digital Marketing Startups Digital Marketing Website Lead Generation Conversion Rate Optimization Business Owners Small Business

14 Safe and Effective Ways to Get More Links to Your Website

Few things give a website owner as much anxiety as the word ”backlinks,” with its implications of sketchy dealings, Google penalties, and spammy links. If you want people to know about your website, however, you’re going to have to work at getting more of them – they’re the path that people follow to reach your website.

Topics: Blogger outreach Guides Startup Content Marketing Digital Marketing Services Startups Digital Marketing Website Lead Generation CRO Business Owners

Lead Generation: Best Strategies and Channels for B2B Companies

If you’re a B2B company trying to increase the number of leads on your website, you have surely heard that a lead generation campaign is the fastest and most effective strategy at your disposal. However, although there’s some truth in it, this definition is too broad and general, especially for someone who has no experience in the field.

Topics: B2B Lead Generation