Guest Author, on May 28, 2020 12:28:14 PM
One of the most crucial things to keep in mind about your marketing campaigns is that all of your efforts need to be purpose-driven whenever possible. You're not just trying to advertise for the sake of it - you're advertising because it's going to help you accomplish some particular goal that you wouldn't be able to accomplish through other techniques.
Roberta Rottigni, on May 4, 2020 5:42:07 PM
Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online.
This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead.
Guest Author, on Sep 18, 2019 6:25:54 PM
![The Latest PPC Trends and Stats [Infographic]](https://www.ranky.co/hubfs/New%20Website/ranky_reading.png)
If you run a business, you prbably know that the best way to attract new customers is showcasing your brand online. However, considering the vast amount of websites out there, making yours stand out can be quite challenging.
To ensure your site appears among the top Google search results, you can either attract organic traffic through SEO or rely on PPC for paid campaigns.
If you wish to employ an effective PPC strategy, it's essential you become familiar with the latest trends in the industry. Check out this insightful infographic and learn how to design a PPC ad, expected ROI, and much more.
