Startup Marketing Made Perfect With Ranky

What Role Does Content Play in Your Inbound Marketing Strategy?

You might have been hearing a lot about inbound marketing lately and how an effective inbound strategy can drastically improve the way you do business. However, you still might not be exactly sure what inbound marketing is about. To help you have a better grasp of inbound, we’re going to explain it to you in this simple but insightful guide. We’ll also pay particular attention to the important role that content plays within an inbound marketing strategy.

Topics: Startup Content Marketing Inbound Marketing Strategy

What Makes B2B Content Marketing So Effective

Hey munchkins!

This time we’ll be going through one of Ranky’s favorites - B2B content marketing.

As 2017 is upon us, startup founders and marketers are trying to do everything they can in order to build the right marketing plan. Understanding what they should focus on in 2017 is vital for their success, and it seems that B2B content marketing is something they simply can’t afford to ignore. While nearly 90% of B2B marketers may use content as part of their marketing strategy, only 32% of them have an actual content marketing strategy.

Topics: General Posts Startup Content Marketing B2B Content B2B Content Marketing B2B Startups