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Best Practices for Designing a Marketing Campaign With Lead Generation in Mind

One of the most crucial things to keep in mind about your marketing campaigns is that all of your efforts need to be purpose-driven whenever possible. You're not just trying to advertise for the sake of it - you're advertising because it's going to help you accomplish some particular goal that you wouldn't be able to accomplish through other techniques.

Topics: Guides PPC Digital Marketing Startups Digital Marketing Startups Optimize Lead Generation Conversion Rate Optimization Small Business

The Latest PPC Trends and Stats [Infographic]

If you run a business, you prbably know that the best way to attract new customers is showcasing your brand online. However, considering the vast amount of websites out there, making yours stand out can be quite challenging.

To ensure your site appears among the top Google search results, you can either attract organic traffic through SEO or rely on PPC for paid campaigns.

If you wish to employ an effective PPC strategy, it's essential you become familiar with the latest trends in the industry. Check out this insightful infographic and learn how to design a PPC ad, expected ROI, and much more.

Topics: Guides how to start your startup PPC Digital Marketing Startups Digital Marketing Website Lead Generation Conversion Rate Optimization Business Owners Small Business

7 Best CRO Practices

If you are trying to increase the number of visitors on your website and you rely on a solid digital marketing strategy, you’re probably familiar with the acronym ‘CRO’ - which stands for Conversion rate optimization. Conversion rate optimization is a standardized process that allows you to increase the percentage of relevant users on your site. A relevant user is one that takes any desired action on the site, such as filling out a form or becoming an actual customer.

Topics: CRO Conversion Rate Optimization