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9 Easy Steps to Build Your Social Media Marketing Strategy in 2021

Did you know, as of 2020, there are 3.96 billion active social media users around the world? With this vast network of people at your fingertips, it’d be a shame not to tap into social media marketing’s power and reap the remarkable benefits it has to offer, such as generating awareness, leads, engagement, boosting retention, traffic, ROI, and more. 

Topics: Social Media social media marketing social media strategy

10 Low Budget Digital Marketing Tips to Scale Your Startup in Times of Crisis

Scalability is the ability of a startup to take on a larger workload without negatively impacting performance or revenue. Assuming that you’ve already opened a startup and that it’s doing good, you’re most likely looking to scale. 

Topics: Guides SEO B2B Content PPC Digital Marketing Social Media Startups Business Owners

Facebook's New Restrictions after Cambridge Analytica Scandal and the Implications for Your Business

Last month’s scandal brought to light by Cambridge Analytica whistleblower Christopher Wylie, has raised doubts over Facebook’s ability to protect its users’ data. The firm, where the former Trump aide Stephen K. Bannon was a board member, is accused to have improperly obtained data and to have used these data for political purposes. The first information reported that around 50 million users had been affected by the illicit data gathering and exploitation but the number has soon grown to 87 million.

Topics: Social Media Cybersecurity Facebook