Did you know that most sites experience a first-time visit conversion rate of around 2%?
Not much, right?
Clearly, not every website visitor will make a purchase or perform the action you desire of them immediately.
Some people will engage with your content on social media but might not visit your website or make any further contact. Others may enter your site but only view what you have to offer. Some will click on a particular product without taking any further action. And then there are those who will go all the way to pricing but will not complete the purchase.
Regardless of where their journey ended, a website visit or social media engagement is a sign of interest. It shows that what you're offering has caught their attention.
But, just because these visitors didn't turn into customers the first time around, all hope is not lost.
If you know how to take advantage of their interest, you can entice them to visit again and convert them into loyal, paying customers.
Want to know how?