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Kelly Abraham

Kelly is a digital marketing enthusiast and Ranky's content marketing and social media expert. She loves writing about content marketing, social media, and the digital marketing industry.

Recent Posts by Kelly Abraham:

Marketing Automation 101: Why You Should Invest Now

You’ve probably heard the term ‘marketing automation’ thrown around a lot, not to mention its big promises of lead generation, increased conversions, sales, and growth - and for good reason!  

Topics: Guides Digital Marketing Performance

The Rise of Food-Tech Startups and How Digital Marketing Comes into Play

Have you noticed a huge change in the way we produce, process, distribute, and consume food? Our food consumption habits have been completely shaken up due to the coronavirus pandemic. But, that's not the only reason for the huge market shift, the emergence of new technologies, innovative startups, and a boom in eCommerce has also played a huge role in rapid growth. 

In fact, according to Emergen research experts, the anticipated growth rate will take the food tech market size to a value of $342 billion by 2027! So, while more and more food tech companies jump on this growth bandwagon and aim to stand out and make a difference, what can you do to ensure your company doesn't fall behind?

It's simple; invest resources in digital marketing. 

Topics: content marketing Social Media Startups Digital Marketing food-tech

UTM Parameters: The Key to Unlocking Performance Metrics

UTM, an acronym for Urchin Tracking Module, is a parameter that allows you to accurately track traffic from outside sources, making them extremely useful when it comes to tracking the success of your digital marketing campaigns. 

Topics: Digital Marketing Optimize Traffic Performance