In this digital and competitive age, not pouring a lot of time and resources into developing your online presence is a huge mistake.
Your brand must be doing all in its power to be seen, heard, liked, and, most importantly, remembered. Luckily, many inbound marketing tactics can help your business accomplish this, one of them being the often overlooked but equally significant, About Us page.
Frequently visited by potential customers, the SEO About Us page is an opportunity for you to showcase your business, how you can solve user pain points, and why they should turn to you and trust you.
So, how do you go about writing the content for this page?
It may seem straightforward, but it's far from it. After all, there’s a fine line between selling yourself and coming across as arrogant.
Writing an effective SEO About Us page, that is, one that provides users with insight into your values, story, individuality, and purpose while maintaining the human touch, is easier said than done.
So, how do you strike the right balance?
We've put together some of the steps to create a successful About Us page that'll make sure users keep coming back for more. Let's dive in.