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Take This Quiz and Find Out What Digital Marketing Services Should You Focus on During Times of Crisis

Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online.

This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead. 

Topics: Startups B2B Website Lead Generation CRO Business Owners Small Business

4 Ways A Risk Management Plan Can Help Your Marketing Strategy

You have crafted a comprehensive marketing plan, marshaled your team, and you are ready to hit the ground running. But will your marketing efforts succeed? The answer depends on how prepared you are to identify and defeat the risks that you will encounter when executing your strategy.

Topics: startup marketing Digital Marketing Services Startups Digital Marketing In-House Marketing Team Website Business Owners Small Business

The Latest PPC Trends and Stats [Infographic]

If you run a business, you prbably know that the best way to attract new customers is showcasing your brand online. However, considering the vast amount of websites out there, making yours stand out can be quite challenging.

To ensure your site appears among the top Google search results, you can either attract organic traffic through SEO or rely on PPC for paid campaigns.

If you wish to employ an effective PPC strategy, it's essential you become familiar with the latest trends in the industry. Check out this insightful infographic and learn how to design a PPC ad, expected ROI, and much more.

Topics: Guides how to start your startup PPC Digital Marketing Startups Digital Marketing Website Lead Generation Conversion Rate Optimization Business Owners Small Business