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4 Ways To Optimize Your About Us Page

In this digital and competitive age, not pouring a lot of time and resources into developing your online presence is a huge mistake.

Your brand must be doing all in its power to be seen, heard, liked, and, most importantly, remembered. Luckily, many inbound marketing tactics can help your business accomplish this, one of them being the often overlooked but equally significant, About Us page.

Frequently visited by potential customers, the SEO About Us page is an opportunity for you to showcase your business, how you can solve user pain points, and why they should turn to you and trust you.

So, how do you go about writing the content for this page?

It may seem straightforward, but it's far from it. After all, there’s a fine line between selling yourself and coming across as arrogant.

Writing an effective SEO About Us page, that is, one that provides users with insight into your values, story, individuality, and purpose while maintaining the human touch, is easier said than done.

So, how do you strike the right balance?

We've put together some of the steps to create a successful About Us page that'll make sure users keep coming back for more. Let's dive in.

Topics: About us Optimize B2B Website

4 Ways Risk Management Plans Can Help Your Marketing Strategy

You have crafted a comprehensive marketing plan, marshaled your team, and are ready to hit the ground running. But will your marketing efforts succeed? The answer depends on how prepared you are to identify and defeat the risks that you will encounter when executing your strategy. 

Topics: startup marketing Digital Marketing Services Startups Digital Marketing In-House Marketing Team Website Business Owners Small Business

Are These Mistakes Killing Your Conversion Rates?

Have you planned out your website and landing pages, worked on the design, written up content, and picked your images, but are still having trouble converting visitors?

Topics: Digital Marketing Services Optimize Website Conversion Rate Optimization