Startup Marketing Made Perfect With Ranky

The Latest PPC Trends and Stats [Infographic]

If you run a business, you prbably know that the best way to attract new customers is showcasing your brand online. However, considering the vast amount of websites out there, making yours stand out can be quite challenging.

To ensure your site appears among the top Google search results, you can either attract organic traffic through SEO or rely on PPC for paid campaigns.

If you wish to employ an effective PPC strategy, it's essential you become familiar with the latest trends in the industry. Check out this insightful infographic and learn how to design a PPC ad, expected ROI, and much more.

Topics: Guides how to start your startup PPC Digital Marketing Startups Digital Marketing Website Lead Generation Conversion Rate Optimization Business Owners Small Business

14 Safe and Effective Ways to Get More Links to Your Website

Few things give a website owner as much anxiety as the word ”backlinks,” with its implications of sketchy dealings, Google penalties, and spammy links. If you want people to know about your website, however, you’re going to have to work at getting more of them – they’re the path that people follow to reach your website.

Topics: Blogger outreach Guides Startup Content Marketing Digital Marketing Services Startups Digital Marketing Website Lead Generation CRO Business Owners

4 Ways To Optimize Your B2B About Us Page

Developing the very important but overlooked 'About Us' page!

However, this is easier said than done as when it comes down to it, companies tend to hit the proverbial brick wall.

There’s a fine line between selling yourself and coming across as arrogant, making this page a very difficult one to write. Finding the balance between the two will create an impressive 'About Us' page that sparks visitors interest by providing them with key company information.

Topics: About us Optimize B2B Website