Startup Marketing Made Perfect With Ranky

No matter whether you want to attribute the rise of cyber security companies in the market to the growing instances of cybercrime, the disruption the coronavirus pandemic caused, or the sheer number of interconnected devices, there's no denying that the cyber security industry has grown, immensely - and it doesn't seem to be slowing down any time soon.

In fact, Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent per year over the next five years, reaching $10.5 trillion by 2025. Crazy, right? So, it makes sense that they also predicted global cybersecurity expenditures to grow to $458.9 billion in 2025.

But, what do these numbers mean for your cybersecurity company? Well, simply put, you now have many more companies to contend with. 

Here at Ranky, we’ve worked with a range of cybersecurity clients, from the leading security orchestration platform Siemplify to the automotive cybersecurity platform Karamba Security. So, we know a thing or two about helping your company stand out with our stellar tailored cyber security marketing strategies.

While our favorite digital marketing tricks and strategies can be applied to any industry, they’re especially important for cyber security companies, which need to establish a strong sense of trust within their customers. With that in mind, here are some tips to help you better address the marketing needs of your cyber security company :

Last month’s scandal brought to light by Cambridge Analytica whistleblower Christopher Wylie, has raised doubts over Facebook’s ability to protect its users’ data. The firm, where the former Trump aide Stephen K. Bannon was a board member, is accused to have improperly obtained data and to have used these data for political purposes. The first information reported that around 50 million users had been affected by the illicit data gathering and exploitation but the number has soon grown to 87 million.