Startup Marketing Made Perfect With Ranky

What Is Thought Leadership and How It Can Help Your Business

The powerful role that content plays in any digital marketing strategy is something we keep hearing about over and over. What many still don’t know, though, is that content marketing is a very wide term that includes many different facets and approaches.

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How to Use Your Customer's Voice to Create Powerful Content That Converts

It’s widely recognized that listening to your customers can help you build a better customer experience, and improve key business metrics like customer retention. But your customer’s voice can also play a pivotal role in your marketing strategy. In fact, it can do something that no amount of branded copy can do: building trust with your target audience.

Topics: content marketing strategy Customers Voice Customers Reviews

The Ultimate Content Marketing Strategy for Startups

According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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