Guest Author, on May 30, 2018 10:36:14 AM
It’s widely recognized that listening to your customers can help you build a better customer experience, and improve key business metrics like customer retention. But your customer’s voice can also play a pivotal role in your marketing strategy. In fact, it can do something that no amount of branded copy can do: building trust with your target audience.
Ranky Demunchkin, on Dec 11, 2016 2:40:15 PM
According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
