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Remarketing 101: Complete Guide to Boosting Your Brand Awareness & ROI

Did you know that most sites experience a first-time visit conversion rate of around 2%? 

Not much, right? 

Clearly, not every website visitor will make a purchase or perform the action you desire of them immediately.

Some people will engage with your content on social media but might not visit your website or make any further contact. Others may enter your site but only view what you have to offer. Some will click on a particular product without taking any further action. And then there are those who will go all the way to pricing but will not complete the purchase. 

Regardless of where their journey ended, a website visit or social media engagement is a sign of interest. It shows that what you're offering has caught their attention. 

But, just because these visitors didn't turn into customers the first time around, all hope is not lost.

If you know how to take advantage of their interest, you can entice them to visit again and convert them into loyal, paying customers. 

Want to know how?

Topics: PPC Digital Marketing Brand Awareness

Here’s Why Your PPC Leads Are Not Converting

Are you seeking low-cost, high-impact advertising options?

In this day and age, who isn't?

With the fierce competition and the need to retain audience attention, investing in PPC, or Pay-Per-Click, is a logical step.

Yet, not all businesses that invest reap the many benefits of PPC, that is, a 200% increase in ROI, 65% additional ad clicks, an 80% increase in brand awareness, and so on.

Which leads you to a crossroads: stop investing or keep pushing forwards.

Before you throw in the towel, we want to help you smash your goals and put your brand in front of millions of internet users.

With a proven track record for success, PPC marketing is an effective tool for driving instant traffic and potential conversions.

Like many other marketing tactics, PPC takes trial and error. Many mistakes could be killing your PPC conversions. To help, we've broken down what to avoid, easy fixes you can perform, and our tips for increasing your PPC leads. Let's dive in!

Topics: PPC Digital Marketing Agency Optimize Lead Generation

10 Low Budget Digital Marketing Tips to Scale Your Startup

Scalability is the ability of a startup to take on a larger workload without negatively impacting performance or company revenue. Assuming that you’ve already opened a startup and that it’s doing good, you’re most likely looking to scale your business... Good news! You've come to the right place, as we're about to break down our tips for how to scale your business successfully.  

Topics: Guides SEO B2B Content PPC Digital Marketing Social Media Startups Business Owners