Startup Marketing Made Perfect With Ranky

It seems like everyone is launching a business or side hustle these days. According to the US Small Business Association, over 30 million people currently run small businesses in the United States alone. Many of the world’s most successful companies, including Apple, Facebook, and Under Armour, started as side hustles. Entrepreneurs like Steve Jobs and Twitter’s Jack Dorsey were eventually able to leave their jobs to focus on building their businesses.

The powerful role that content plays in any digital marketing strategy is something we keep hearing about over and over. What many still don’t know, though, is that content marketing is a very wide term that includes many different facets and approaches.

According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”