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How Visual Marketing Can Boost Brand Awareness

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Growing up, you may have been told not to judge a book by its cover. But, we all know that this is easier said than done. After all, it's human nature to form opinions and make a judgment.

So, throw what you know out the window as first impressions count. In fact, they are so important that they can make or break an opportunity for your business and digital marketing brand awareness efforts. 

Hold on a second; let's take a step back. You may be thinking: "why is brand awareness so important?"

In short, it drives potential customers' decisions when choosing between you and your competitors. Not to mention, brand awareness through digital marketing can encourage repeat purchases, lead to an increase in sales, and develop long-lasting relationships with customers. 

So, how can you make your brand awareness efforts stand out?

By leveraging visual marketing for digital marketing brand awareness.

Done right, you will leave a long-lasting impression on your target market, which in turn, will ensure that your brand is the first thing that comes to mind when looking to make a purchase.

Want to know more about digital marketing visuals for boosting brand awareness?

Let's dive in.

The Importance of Visual Marketing for Brand Awareness

In this day and digital age, no brand can be without visual content. Just consider the stats:

  • Image posts attract 650% higher engagement than text-only posts
  • A product is 85% more likely to be purchased if a potential customer watches a video
  • 90% of information transmitted to the brain is visual

Clearly, sight is our strongest sense. After all, we all know that a picture is worth a thousand words, which, fun fact, is more than just a saying! Studies have proven that images have the power to evoke feelings more effectively than words. 

With all this in mind, it's easy to understand why visuals are a big deal in digital marketing, especially content marketing and social media marketing.

How Can Visual Marketing Boost Brand Awareness?

Did you know that 66% of consumers prefer designed content over something plain and simple? 

But, digital marketing visuals aren't just about being easy on the eye. A great visual can help you create a strong identity that communicates who you are and what you stand for. With this in hand, you'll be able to create credibility, loyalty, and a strong brand presence.

Why is this important?

It all boils down to feelings. With so many brands on the market, why should a customer choose you to purchase from? Customers want to engage with brands who understand them, hear them, do good, and make them feel good. 

And once you've nailed this, you've hit the jackpot. After all, when customers are emotionally invested, they're more likely to come back for more (as opposed to wandering over to a competing brand), therefore, rewarding your efforts with great customer retention. Remember: the probability of selling to an existing customer is 60-70% while selling to a new prospect is only 5%. And, you can also expect to gain stellar recommendations, which in turn, leads to more customers. 

Win-win.

Visual Marketing & User Intent

Now that we understand the importance of brand awareness, how do visuals fit in?

Of course, this will depend greatly on your brand, audience, industry, resources, and so on. But, no matter, there are several types of visuals that you can include in your visual marketing strategy.

Here is a list of the top types of visuals we recommend you consider: 

  • Banners
  • Branded images
  • Videos
  • Presentations
  • Charts
  • Logos
  • Animated GIFs
  • Memes
  • Infographics
  • Interactive elements

Including visuals in your content can increase response rates, engagements, and appeal to Search Engine's complex algorithms that identify search intent, one of the most significant ranking factors.

Remember, according to Google, content that satisfies user search intent includes relevant specific keywords and indicates web page quality. Visual content is less likely to get lost in the shuffle of hundreds of similar content pieces on the web and grab the user's attention, therefore, helping to satisfy user search intent. 

 Visuals in Your Marketing Strategy

When building a visual marketing strategy, it's important that the visual content you create ties into your business value proposition, and solves a need or problem that your audience has. Remember: adding value is key!

So, with that in mind, let's understand a bit more about the effectiveness of visual presentation. 

1. Delivers Information More Directly

According to research, 69% of consumers prefer to learn about products or services from short videos. 94% have also watched explainer videos to get more information about products or services.

That’s not all.

Another study also found that 73% of buyers are time-starved and have less time to devote to reading. 

However, they willingly spend 10-plus minutes on interactive content, visuals, and audio.

Using visuals captures your target audience's attention and can easily break down complex subjects into easily digestible bits.

It's, therefore, crucial to include visuals when creating social media content, website content, ads, or any other type of content.

However, for your visual marketing for brand awareness strategy to work, you need to ensure visuals draw people further into your messages and fit well with your brand. 

And if you make the right choices in terms of visuals, they can become powerful motivators that draw your audience’s attention.

2. Visuals are Share-Worthy

Once you get your audience's attention, you want them to keep interacting with your brand to avoid forgetting you exist.

Visual marketing for brand awareness can help you with it.

Visuals are easily digestible. So, consumers are more likely to share video content with friends when compared to other forms of content.   

However, for your visuals to drive awareness that leads to increased engagement and shares, you need to ensure they are easy to understand. They should also improve your messages and add value.

Try to make them share-worthy.

That's why it's crucial to understand which visuals resonate with your audience. Pay attention to the kind of content that your competitors produce.

Doing a course in digital media or hiring someone with digital media skills is one way to ensure you’re creating on-trend visuals. With expert help, you can create visuals that are optimized for more click-through rates.

And the best part about all this?

Knowing which visuals meet your goals can help you create messaging that results in more shares. The more shares you get, the more people get to know about your brand.

3. Visuals Help Build a Strong Brand Identity

Everything that makes your brand one of a kind creates your brand identity.

This ranges from your great customer service, quality products, unique packaging, store décor, etc. However, to tie them together, you need consistency.

How do you achieve that?

You can use visual marketing for brand marketing to familiarize your audience with your brand. For example, you can include logos and branded colors to create a uniform identity.

Additionally, you can include behind-the-scenes footage to showcase what goes into creating your company culture or products.

You can also encourage buyers to share visuals as they use your products, then reshare this content to build positive sentiments around your brand. Doing this then helps you create awareness and can be a strategy to generate leads.

How?

People trust consumer-generated content more than brand or influencer-generated content. According to research, it highly impacts the purchase decisions of 79% of consumers.

Sharing customer visuals can, therefore, help you spread awareness about the benefits of using your products and build trust in your brand. 

You can also encourage people to check out your website or products by offering social proof through customer visuals.

4. Encourage Emotional Connections With Visual Storytelling

When your target audience sees others using your products, they can easily picture themselves doing the same. And in all your content strategies, you should leverage messaging that helps people imagine themselves using your product.

It's one of the reasons why you should leverage visual marketing for brand awareness.

Why?

Including visuals in your messaging makes it easy for people to picture themselves since they can see your product and how it's helped someone else.

Best of all?

Combining these visuals with a strong emotional story can help you send messages that attract numerous audiences that turn into customers.

Picturing themselves in your products can also help with brand recall, which greatly contributes to purchase decisions.

But what elements can help you form associations with your visual marketing?

It could be anything from how you pack your products to what values you stand for.

For example, if you operate in the cosmetic industry, you can showcase product benefits to get your target audience to form associations. 

Instead of your visual messaging focusing on how the customer looks after using your product, you show how they feel after using them.

It's Time to Use Visual Marketing for Brand Awareness

As mentioned in this post, visual marketing can do wonders for your brand awareness. And the best part? With the right strategies, visual marketing lets you reach a broader audience, get their attention, and boost your engagement rate.

If you are still not leveraging visuals to grow your brand, it’s time to get started.

You can also reach us if you need visual marketing help, and we can offer consultation that makes it a reality for your business. 

Topics: Digital Marketing Lead Generation Growth Brand Awareness