Hey there, savvy marketer! You already know how important video is to your content strategy, with 94% of your fellow marketers agreeing that it's a vital part of communication. But let's be real, it's not as easy as shooting a video, uploading it, and calling it a day.
Nope, you need to be strategic to really engage your audience and get those returns you're after. Lucky for you, we've got five ways to help you supercharge your video marketing strategies and crush those business goals.
So, let's dive in and get those views, clicks, and conversions rolling in!
Tactic #1: Repurpose the Content You Already Have
Repurposing your content is a smart move when it comes to improving your video content marketing strategy. Not only can it save you time and resources, but it can also help you get even more mileage out of your best-performing content. Did you know that 60% of marketers are already repurposing their content to maximize their efforts? That's right, you're in good company.
So, take a look at your best-performing content, whether it's a killer LinkedIn post or a blog post that's been shared like crazy. Your audience is already interacting with it for a reason, so why not take that content and turn it into a video? You've already done the research and succeeded with it once, so creating a video to drive the message home is a no-brainer. Plus, it'll save you time and resources in the long run. So, dust off that old content and give it new life with a fresh, engaging video.
Tactic #2: Don't Skimp On Paid Promotion
If you want to take your video marketing strategies to the next level, paid promotion is a powerful tool that can help you reach a targeted audience and increase your views.
With so much content available online, it can be tough to get your video in front of the right people. But with paid promotion, you can target specific demographics, interests, and behaviors to reach your ideal audience.
One of the best things about paid video promotion is that it's cost-effective. You can set your budget and bid on ad placements to ensure that you're only paying for views that are relevant to your brand. Plus, you can track your metrics and adjust your strategy in real-time to maximize your ROI.
There are a few different ways to promote your videos, including social media advertising, YouTube ads, and Google advertising. Each method has its own unique benefits, so it's important to choose the one that's right for your brand and your budget.
Tactic #3: Optimize Your Videos for SEO
As we mentioned above, it's not enough to simply create and post a video. To maximize its potential, you need to optimize your videos for search engine optimization (SEO). By doing so, you can increase the visibility of your videos and attract more viewers to your website or social media pages.
One of the first things to consider is the title of your video. Your title should be concise, and catchy, and include relevant keywords to help search engines understand what your video is about. In addition to the title, the description of your video should also contain keywords and be informative to potential viewers.
Another important factor to consider is the video's file name and metadata. By including relevant keywords in the file name and metadata, you can give search engines more information about your video, making it easier for them to categorize and index your content.
It's also important to consider the content of the video itself. Creating high-quality, informative content that provides value to your viewers can help boost your search engine rankings. Consider incorporating subtitles or closed captions in your videos as well, as they can improve accessibility and provide additional content for search engines to crawl.
Tactic #4: Gate Your Best Videos
One of the most effective ways to generate leads and build your email list is by creating gated content, and video is no exception. Gated videos are those that require viewers to provide their contact information before accessing the content. By doing so, you can capture valuable leads and build a targeted email list for future marketing efforts.
So how do you make your best videos gated? First, identify your best-performing videos that provide value to your viewers and align with your overall marketing strategy. Next, choose a video hosting platform that allows for gating. These platforms typically require viewers to enter their email addresses in exchange for access to the video.
It's important to strike a balance between providing enough value in your video to entice viewers to provide their contact information, while also not giving away too much content for free. Consider offering a teaser or preview of the video to give viewers a taste of what they can expect, but save the best content for the gated video itself.
In addition to generating leads, gated videos can also provide valuable insights into your audience. By tracking who is accessing your gated content, you can gain a better understanding of your target audience and tailor your marketing efforts accordingly.
Tactic #5: Improve Engagement With Video Series
Creating a single video is a great way to engage your audience, but creating a video series can take your video marketing to the next level. Video series have become increasingly popular, with 72% of marketers stating that they use episodic video content to engage their audience.
Here are some tips on how to create a successful video series:
- Define your theme: Start by defining the theme of your video series. This could be a specific topic, a particular format, or a story that unfolds over multiple episodes.
- Plan your content: Once you have your theme in place, plan out the content for each episode. Think about the structure of each episode and how it will build on the previous one.
- Set a schedule: To keep your viewers engaged, it's important to set a schedule for your video series. This could be weekly, bi-weekly, or monthly, depending on the complexity of your content and your resources.
- Promote your series: To ensure your video series reaches the right audience, promote it through your website, social media channels, email list, and other marketing channels. Use teasers and trailers to generate interest and excitement around each episode.
- Engage with your audience: One of the key benefits of a video series is that it allows you to engage with your audience over a longer period of time. Encourage comments and feedback, and use this to shape your content and improve engagement.
By creating a video series, you can keep your viewers coming back for more, boost brand awareness, and establish yourself as a thought leader in your industry.
Now Over To You!
Video marketing can be an incredibly effective way to engage with your audience, build brand awareness, and drive conversions. By following the tactics outlined in this article, you can maximize the impact of your video marketing strategies.
Remember to focus on creating high-quality, engaging videos that resonate with your audience, and to track your results so you can continuously improve your approach. With these tips in mind, you can take your video marketing to the next level and achieve your business goals.
Need help developing and executing your video marketing strategies? We got you covered! Reach out to our experts today to discover how we can help you maximize your video marketing strategies today.