Startup Marketing Made Perfect With Ranky

Hey munchkins!

This time we’ll be going through one of Ranky’s favorites - B2B content marketing.

As 2017 is upon us, startup founders and marketers are trying to do everything they can in order to build the right marketing plan. Understanding what they should focus on in 2017 is vital for their success, and it seems that B2B content marketing is something they simply can’t afford to ignore. While nearly 90% of B2B marketers may use content as part of their marketing strategy, only 32% of them have an actual content marketing strategy.

A lively, creative and booming startup world has emerged in Europe the past few years and I’ve been lucky enough to get a taste of it.

According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”