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Best Practices for Designing a Marketing Campaign With Lead Generation in Mind

One of the most crucial things to keep in mind about your marketing campaigns is that all of your efforts need to be purpose-driven whenever possible. You're not just trying to advertise for the sake of it - you're advertising because it's going to help you accomplish some particular goal that you wouldn't be able to accomplish through other techniques.

Topics: Guides PPC Digital Marketing Startups Digital Marketing Startups Optimize Lead Generation Conversion Rate Optimization Small Business

How to Make Use of Influencers to Produce Engaging Content

A report from SocialPubli found that 93% of marketers use influencers and that 84% of marketers believe influencer marketing makes their campaigns more successful.

Take This Quiz and Find Out What Digital Marketing Services Should You Focus on During Times of Crisis

Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online.

This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead. 

Topics: Startups B2B Website Lead Generation CRO Business Owners Small Business