Myths and rumors have been circling over the last few years about email marketing - have you heard them? Social media is replacing email; millennials don't use email; no one wants to share their data online; email is dead!
Or is it?
Psst! Come closer, and we'll let you in on a little secret: email marketing is, in fact, very much alive and, to this day, remains one of the most cost-effective ways to reach consumers.
So, don't believe the chatter! As we're about to break down the truth about email marketing campaigns and how you can effectively use your email signature alone to improve customer experiences and increase conversions.
Social media may be dominating the communication arena lately, but that doesn't mean that the value of email marketing is lost. After all, we are a society of email senders, 4 billion daily users, to be precise, not to mention over 306 billion emails are sent and received each day.
And this makes total sense when you think of the number of emails you open and send daily.
Now consider this: each email provides your business with an opportunity to boost conversions. How?
With optimized for sales email signatures!
While often overlooked, your email signature is a simple yet powerful way to engage your email recipients.
In fact, emails with a signature receive 22% more clicks than those without one.
So, how can they help your conversion rate?
Let's start with the basics. You should include:
And, don't forget to switch up your signature from time to time, whether that includes updating the linked content, your profile picture, bio, or anything else to determine what's converting and what isn't.
Have we managed to convince you to add an email signature yet? No? Well, let's consider the numerous upsides!
In short, they can help you divert more traffic to your website, add subscribers to your newsletter, and, as a result, generate additional sales.
Let's break down four ways to use your email signature for conversions.
Your email signature is the perfect place to deliver important messaging and calls to action (CTAs). Here, you can add links to new podcasts, articles, case studies, or anything else you're looking to promote in your campaign.
Just think about it, every email is a chance to make your audience aware of your newest piece of content, service, or product (that you've been working on meticulously).
Want to know what else you can promote?
As seen in these email signature templates above, the bold SALE tag stands out in red to draw the reader’s attention and announces a special sale. It prompts the user to register with a clickable link — a great way to ensure a higher conversion rate.
Note: use hyperlinks and buttons in your signature instead of complete URLs — they're not only easier to consume but also help remove barriers between you and your clients.
Creating compelling content is a must if you wish to succeed with your virtual communication efforts - and this begins with tempting and exciting visuals.
Whether you use interactive GIFs, videos, your latest social media posts, or banners, regularly focusing on visual marketing to your email signature campaigns will do wonders for your goals.
Still don't believe us? Consider this:
Clearly, the importance of visual content is unparalleled.
So, if you're looking to drive more traffic, increase clicks, and push conversions, visuals are surely the way to go.
Considering that 81% of business emails are opened on mobile devices, don't cut corners and make sure that your sales email signature is optimized for mobile.
So, forget the default "sent from my mobile device" sign-off, as now's the time to put in the extra effort to make your HTML email signatures pop on mobile.
Naturally, the first step is to check how your signature appears. For example, missing images, unaligned text, buttons too small to touch, and so on will instantly damage your brand and most likely end the chance of any recipient engagement.
If your signature design is not looking good or professional, it’s time to change it up to make it mobile-specific. You can take the easy route and use a mobile-friendly business email signature generator to organize all your information. Alternatively, you can have your in-house designer follow the following tips to create an effective HTML email signature:
Everything we've mentioned so far considers raising awareness and communicating value to audiences to drive traffic, qualified leads, conversions, and sales.
But, it's crucial to recognize that not everything you do and add to your email signature marketing campaign will be successful.
Therefore, it's vital that you track, measure, test, and optimize all your efforts to determine what's working or, on the contrary, if something is detrimental to your goals.
So, here are some metrics to track to design the perfect email signature for your sales marketing goals:
Naturally, there are plenty of other important metrics to consider when building the best professional email signature, but this will be determined on your goals. To track, consider using UTM parameters in Google Analytics (you can also use platforms such as MailChimp).
Need help implementing these email marketing tactics? Why not reach out to our digital marketing experts today?
We're ready to help you build a tailored and successful email signature marketing campaign that'll tick all your business goals and take your campaigns to new limits.