So, you’ve heard marketers across all industries reiterating the importance of content, “content is king,” and “content will drive more leads and sales,” they claim, yet you’re still to notice any great results?
Kelly Abraham, on Feb 15, 2023 9:44:57 PM
So, you’ve heard marketers across all industries reiterating the importance of content, “content is king,” and “content will drive more leads and sales,” they claim, yet you’re still to notice any great results?
Kelly Abraham, on Jan 18, 2023 5:02:02 PM
E-commerce has become a major disruptor in the retail industry, with an increasing number of consumers turning to online platforms to make their purchases. After all, with the sheer convenience and accessibility, why shop in person? The simplicity of online shopping has led to a significant boom in eCommerce, and it’s estimated that 2.14 billion people worldwide now use eCommerce to make purchases - a whooping number, right?
Kelly Abraham, on Dec 27, 2022 5:57:00 PM
The marketing game has changed drastically since its inception those many years ago. With the focus shifting from the brand to the consumer, marketers can't simply create a campaign and call it a day.
Our technological age unlocked the "pandora's box," so to say, of information, which has made consumers wiser, more demanding, and more reactive. One little slip-up and consumers will move on to a competitor with the click of a button.
What's more, with new trends, innovative technological advancements, and fierce competition, it seems more challenging than ever to keep up and execute a successful campaign, right?
Wrong! With the correct methods, you'll be able to knock your marketing efforts out of the park. Want to know how?
Personalization!
Remember that while we may have several AI tools at our disposal, the success of a campaign is still heavily dependent on human interactions.
So, how can we use personalization to build better human relationships and succeed in our campaigns?
Let's find out.
