Like other marketing strategies, SEO should be an integral part of any business. Yet, to this day, its value is so misunderstood, with many companies abandoning SEO strategies mere months after starting them, in favor of tactics that bring immediate results.
But this is a mistake. As regardless of your industry, you will not be able to tap into the competitive market without ensuring your business is visible and easily found online - and you must invest in SEO to accomplish this.
After all, there are two billion websites online, many more are launched daily, and all these sites are competing to appear on the first page on search engine results pages (SERPs). To add more competition to the mix, consider the following: 75% of internet users never scroll past the first page on SERPs.
Meaning, if you’re not taking the time to guarantee that your business ranks high on SERPs, then there is no way your target audience will find you, and you’ll lose out to the competition.
So, if you have been wondering how to boost your business using the online market, then SEO is your answer. Let’s dive into the benefits you’ll gain when you invest in SEO.
Valuable Opportunity That Works - and Is Quantifiable
Fairly straightforward, but very true! In fact, according to BrightEdge, 51% of all website traffic comes from organic search, 10% from paid search, 5% from social media, and 34% from other sources.
With numbers like these, there’s no debating that organic search is extremely important. Therefore, ensuring you’re ranking high in SERPs should be a priority.
Ranking high offers your business a valuable opportunity to get more traffic to your site, which is crucial for generating more leads and conversions.
Further, SEO will provide you with a lot of analytics that you can track, and eventually will help you improve results. You can analyze data such as your audience, traffic sources, viewed content, most clicked pages, and more, to determine what works best for your business, and ultimately, help you gain more leads and grow.
Foster Credibility and Brand Awareness
Have you ever heard of E-A-T? It stands for Expert, Authoritative, and Trustworthy, and it’s all the rage in the SEO world.
It’s simple! E-A-T is one of the most important ranking factors these days. So by improving and demonstrating good E-A-T, on and off your website, will almost necessarily improve your SEO, rank higher on SERPs, and as a result, increase your brand awareness and credibility.
So, how exactly can you establish strong E-A-T characteristics?
- Build more links,
- Keep content up to date,
- Produce factually accurate content
- Seek customer reviews,
- And more!
All these efforts help improve your authority and plant your name in more places across the web, which, in turn, increases brand awareness and credibility.
Both of which are benefits that will continue to provide value to your business for years.
Good SEO Develops a Better User Experience
If you are to compete in your field, you must make sure your brand is visible. In other words, you must fight to rank higher than your competitors - and user experience plays a pivotal role in this.
Google’s algorithm knows how to interpret a favorable user experience over an unfavorable one. You may be wondering why this is important. Well, what is the purpose of having a website? To attract potential customers and convert them.
To accomplish this, it’s not enough to simply have a well-coded website. Now, you must ensure that the experience on your website will keep visitors on your site, pique their interests, fuel their appeal for your brand, and drive them to come back for more.
Meaning, fostering a positive user experience is an essential part of your SEO strategy that must be focused on for a site to be successful in terms of human visitors and ranking higher on search engines.
Gain Quality Traffic
With so much competition in the market, all business owners understand how challenging it can be to get customers through the door. But luckily, Google’s algorithm helps make this process easier, with its strive to match potential buyers with businesses. Of course, Google only does so much, so investing in SEO is needed to make this happen.
By implementing SEO tactics such as link building, keyword research and optimization, analytics, directory submission, and more, it becomes easier to find and attract traffic to your site. But, it’s important to mention, we’re not just talking about any traffic rather highly relevant traffic that converts.
SEO optimization works by providing you with the means to explain to SERPs what your content is about, to ensure it appears in front of the most relevant people - those looking for services or products like yours.
Once these potential customers find your website, they’re able to dive deeper into your service, find further information, and potentially convert into a lead.
If you’re one of those people that likes to see results right away, then be warned, SEO is a long-term strategy - but one that will bring you long-term benefits and impressive ROI.
In general, when you open a new website, it could take between 6-12 months before you see valuable SEO results. It may seem like a long time, but trust us, a little patience goes a long way.
If done right, SEO will have a noticeable impact on your business when it comes to visibility, traffic, conversions, ROI, and more - but it’s not a one-time investment. You must invest in SEO, and continue to do so to remain at the top.
Want to know more?
We’ve only touched upon some of the benefits that come along when you invest in SEO. Contact us today for a free consultation on all things SEO and digital marketing!