Startup Marketing Made Perfect With Ranky

The cybersecurity industry is booming, and it’s not slowing down anytime soon. Whether it's the surge in cyberattacks, the explosion of IoT devices, or the rising value of digital infrastructure, the demand for robust cyber protection is skyrocketing.

According to Cybersecurity Ventures, cybercrime damages are expected to reach $10.5 trillion annually by the end of 2025, with global cybersecurity spending predicted to climb to $458.9 billion this year alone. Crazy, right? 

But, what do these numbers mean for your cybersecurity company? Well, simply put, you now have many more companies to contend with. 

With so much at stake, the market is more competitive than ever. To stand out, your cybersecurity company needs more than just a cutting-edge product; it needs a digital marketing strategy that builds trust, authority, and qualified leads.

Here at Ranky, we’ve worked with a range of cybersecurity clients, from the leading security orchestration platform Siemplify to the automotive cybersecurity platform Karamba Security. So, we know a thing or two about helping your company stand out with our stellar tailored cyber security marketing strategies.

While our favorite digital marketing tricks and strategies can be applied to any industry, they’re especially important for cyber security companies, which need to establish a strong sense of trust within their customers. With that in mind, here are 4 proven strategies to help your cybersecurity company succeed in 2025:

Consumers are savvier than ever when it comes to knowing what they want from their favorite brands. They know that brands can be an important source of change and trendsetting, but they also know how to spot a “fake” when they see it. 

The World Health Organization has declared the coronavirus, or COVID-19, a global pandemic. It is undoubtedly a time of uncertainty for all of us.