Ken Lynch, on Feb 21, 2022 9:00:00 AM
You have crafted a comprehensive marketing plan, marshaled your team, and are ready to hit the ground running. But will your marketing efforts succeed? The answer depends on how prepared you are to identify and defeat the risks that you will encounter when executing your strategy.
Guest Author, on May 28, 2020 12:28:14 PM
One of the most crucial things to keep in mind about your marketing campaigns is that all of your efforts need to be purpose-driven whenever possible. You're not just trying to advertise for the sake of it - you're advertising because it's going to help you accomplish some particular goal that you wouldn't be able to accomplish through other techniques.
Roberta Rottigni, on May 4, 2020 5:42:07 PM
Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online.
This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead.
