Startup Marketing Made Perfect With Ranky

Kelly Abraham

Kelly is Ranky's content marketing and social media expert, where her enthusiasm for digital marketing and her passion for storytelling converge. She excels in creating engaging content that spans across content marketing, social media, and the wider digital marketing landscape.

Recent Posts by Kelly Abraham:

4 Ways To Optimize Your About Us Page

In this digital and competitive age, not pouring a lot of time and resources into developing your online presence is a huge mistake.

Your brand must be doing all in its power to be seen, heard, liked, and, most importantly, remembered. Luckily, many inbound marketing tactics can help your business accomplish this, one of them being the often overlooked but equally significant, About Us page.

Frequently visited by potential customers, the SEO About Us page is an opportunity for you to showcase your business, how you can solve user pain points, and why they should turn to you and trust you.

So, how do you go about writing the content for this page?

It may seem straightforward, but it's far from it. After all, there’s a fine line between selling yourself and coming across as arrogant.

Writing an effective SEO About Us page, that is, one that provides users with insight into your values, story, individuality, and purpose while maintaining the human touch, is easier said than done.

So, how do you strike the right balance?

We've put together some of the steps to create a successful About Us page that'll make sure users keep coming back for more. Let's dive in.

Topics: About us Optimize B2B Website

Why You Should Enhance and Repurpose Your Old Content

Creating and publishing seo content is a great way to build an SEO presence for your brand. But it isn’t the only way to improve your seo rankings.
In truth, focusing on only crafting new content these days simply isn't enough.

With fierce competition, strict Google guidelines, and a wave of new trends, it's extremely easy for your content to get lost in the online sea we call the internet. Meaning that your brand needs to go the extra mile and ensure that it's being seen, heard, and remembered.

Naturally, this is easier said than done - but it's not impossible. Want to know you can accomplish this?

How Your Email Signature Can Convert Sales

 

Myths and rumors have been circling over the last few years about email marketing - have you heard them? Social media is replacing email; millennials don't use email; no one wants to share their data online; email is dead!

Or is it?

Psst! Come closer, and we'll let you in on a little secret: email marketing is, in fact, very much alive and, to this day, remains one of the most cost-effective ways to reach consumers.


So, don't believe the chatter! As we're about to break down the truth about email marketing campaigns and how you can effectively use your email signature alone to improve customer experiences and increase conversions.